Cookie Policy

Effective date: July 22, 2026

Esports Pulse is a brand operated by REDBLUE HORIZON PTE. LTD., a company incorporated under the laws of Singapore ("we", "us", or "our"). This Cookie Policy explains how we use cookies and similar tracking technologies on our website (esportspulse.com) and associated newsletters or digital services.

This policy should be read in conjunction with our Privacy Policy and Terms of Service.

What Are Cookies and Similar Technologies?

Cookies are small files or pieces of data (text files) that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide reporting information and help deliver a personalized experience.

In addition to standard cookies, we may use other similar tracking technologies across our platform, including:

Web Beacons and Tracking Pixels: Small transparent graphic images or code snippets embedded in web pages or HTML-formatted emails. They allow us to count users who have visited pages, verify whether our editorial newsletter emails have been opened or read, and track click-throughs on links to measure content performance.
Tracking URLs: Specialized web links that help us measure the effectiveness of editorial campaigns and content initiatives.
Device Fingerprinting: Collecting and analyzing browser and device configurations (such as operating system, language settings, and general IP information) to help optimize content delivery across devices and maintain platform security.
Mobile SDKs and Local Storage: Technologies used in mobile environments or local browser storage to save preferences and maintain session states.

Our Services are directed at B2B industry professionals and are not intended for individuals under the age of 18. We do not intentionally deploy tracking cookies to users in this age group.

What Types of Cookies Do We Use and Why?

We group cookies and similar technologies into the following distinct categories based on their purpose:

Essential / Strictly Necessary Cookies These are vital for the core operation of our website. Without these cookies, parts of our platform cannot function properly. They allow you to navigate the site, access secure areas (such as user accounts or subscription management), and ensure platform security. You cannot opt out of these cookies.
Functional / Preference Cookies These cookies remember your choices and preferences (such as your preferred language, region, text size, or login details) to make your experience more seamless and personalized.
Analytics Cookies These cookies collect information about how visitors interact with our website (e.g., most read articles, page navigation paths, and time spent on pages). We use tools like Google Analytics to measure traffic and analyze user behavior so we can continuously improve our editorial content and user experience. Where applicable, analytics are processed at an aggregated level.
Advertising and Marketing Cookies We currently do not deploy targeted advertising or marketing cookies on our website. Should we introduce such features in the future, we will update this Cookie Policy and re-obtain your consent where required by applicable law.
Social Media Cookies These are set by social media platforms (such as LinkedIn or X) when you use sharing buttons or engage with our content on social channels. These cookies track your social interactions and may be linked to advertising profiles by those external platforms.

First-Party and Third-Party Cookies

First-Party Cookies: Set directly by us (esportspulse.com) when you visit our website. Only we can read these cookies.
Third-Party Cookies: Set by trusted third-party partners (such as analytics providers, embedded tournament video players, esports data visualization tools, and social media platforms) to provide specialized services. We do not control third-party cookies; their use is governed by the respective third parties' privacy and cookie policies. You can manage or block third-party cookies through our consent management banner or your browser settings.

Do Cookies Collect Personal Information?

Some cookies act as "online identifiers" that can identify an individual user or process personal data under applicable laws (such as the UK/EU GDPR or Singapore PDPA). Where cookies collect personal data, we rely on appropriate lawful bases, such as:

Your explicit consent (where required by law);
The performance of a contract with you; or
Our legitimate business interests in operating, securing, and improving our media platform.

How Long Do Cookies Last?

Depending on their lifespan, cookies on our site are classified as:

Session Cookies: Temporary cookies that expire and are automatically erased when you close your browser. We use these to maintain your session and enable interactive features.
Persistent Cookies: Stored on your device between browsing sessions until they reach a predetermined expiration date or until you manually delete them. We limit the maximum lifetime of non-essential persistent cookies to 12 months, after which you will be asked to re-confirm your cookie preferences where required by law. Strictly necessary cookies remain on your device only for as long as required to support core site functionality.

You have full control over how cookies are used on your device:

Our cookie consent mechanism is adapted to local regulatory requirements. For users accessing from the European Economic Area (EEA) or the United Kingdom, we will present a consent banner prior to loading any non-essential cookies, as required by local law. For users in Singapore and other regions, we provide full transparent disclosure and a permanent preference management link in the site footer.

Cookie Consent Banner: When you first visit our website, you will be presented with a cookie preference center where you can accept or decline non-essential cookies, where required by applicable regulations. You can reopen or update your preferences at any time by clicking the "Cookie Settings" link located in the footer of our website. We securely retain records of your cookie preference choices for compliance and auditing purposes, in line with our data retention policy.
Browser Controls: Most modern web browsers allow you to view, manage, delete, or block cookies. You can configure your browser to notify you when you receive a cookie or to reject all cookies automatically. Please note that blocking essential cookies may impact your ability to use certain features of our Services.
Global Privacy Control (GPC): If you access our services from the United States or other supported regions, we honor privacy signals sent via the Global Privacy Control in your browser settings.
Opt-Out Tools: You can opt out of targeted advertising networks using industry-standard tools such as the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) opt-out portal, and opt out of Google Analytics via Google Analytics Opt-out.

We may update this Cookie Policy from time to time to reflect changes in legal requirements, technological developments, or operational practices. Any updates will be posted on this page with a revised "Effective Date."

How to Contact Us

If you have any questions or concerns regarding our use of cookies or tracking technologies, please contact our Data Protection Officer at:

Email: legal@esportspulse.com

Mailing Address: REDBLUE HORIZON PTE. LTD. (Esports Pulse) 60 PAYA LEBAR ROAD, #10-03 PAYA LEBAR SQUARE, SINGAPORE 409051